What's in your toolbox?
Who are you? |
|
Ever heard of the words Deoxyribose Nucleic Acid? Probably not. However its acronym, DNA, is widely-known and defined as the carrier of genetic information. Why do you remember one and not the other? Because DNA is a much simpler name to remember. And most people would rather use a use simplistic language than to even attempt to say the word Deoxyribose.
Your brand must have more than a catchy name that is easy to pronounce in order to ensure your businesses' success. Described by entrepreneur.com as "the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products," great branding may be the most highly contributive factor to your success. What's the value of your brand? Our strategists at Big Media Agency will provide you with a complimentary brand analysis as a first step in your branding or rebranding process. Contact us at [email address and phone.] Brand on purpose. |
Where are you?
|
Your brand analysis at BMA will include an composite of your demographics. Who are your customers and where can they be found? They can be found in those places where they are already looking for you, of course. Don't know where those places are? No problem, because we do.
Our online and offline analyses will place you in the middle of the "intersections" where you will find the "cars" in your demographic who are looking to turn down your street or suite of services. We will determine whether or not you should be placing your message in traditional media outlets, or guerrilla marketing A campaign that has been created with your current customers in mind may not be a good one for attracting new ones for example. We will help you identify where your customers are, and provide a framework for translating opportunities into commerce. Contact us at [email address and phone.] |
Who really cares?
|
To be honest, we cannot definitively know who will care about your brand enough to buy or promote your product before they actually do. No one can - and anyone who says they can is not giving you the whole story. But the great thing about brands is that they can always be rebranded.
We can help you predict the probability of success for your new brand based on consumer data, and help you calibrate your campaign for success. Find out how - contact us [email address and phone]. Meanwhile, learn what we did for this client in our featured client case study found [here]. |